Why Polarizing Messages Are So Effective

Polarization gets a lot of bad press today, especially among elites in academia, media and psychology. Polarization is supposedly driving Americans apart. Despite what you have heard, however, Polarization can be a powerful tool for effective communication. It's also an essential strategy for the next phase of the culture war.

In this episode, I'll talk about why polarization is so effective and how you can harness its power. Whether you're a pastor, business leader, or creative, polarization is a powerful tool . . .

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